Meet the beverage marketing consultant behind unWINEd.

Trisha Cancilla is the founder of unWINEd Consulting, with 20+ years building beverage brands across wine, spirits, beer and RTD, most of it leading marketing. She brings suppliers the full arc of senior marketing leadership: consumer research, brand identity, activation, and board-level commercial strategy, at a fraction of the cost of a full-time CMO. She works with a handful of brands at a time, on purpose.

Founder & CEO. Most recently VP of Marketing and Brand Strategy at one of Tennessee's largest beverage distributors, where she also built and ran its non-alcoholic division. Before that, the supplier side at a global luxury drinks house, agency work and the trade, plus a start in finance, which is why every plan she builds comes with a P&L attached. Based in Nashville, working with brands anywhere.