Privacy Policy
Effective Date: October 2023 Last updated: June 30, 2026
1. What We Collect & How
We collect information about you through direct interactions when you engage with unWINEd Consulting and through automated technologies when you visit our website. Our collection is limited to what is necessary to provide our boutique consulting services and improve your experience.
Information You Provide
When you contact us via our website forms, sign up for a Brand DNA Audit, or engage us for marketing leadership services, you may provide personal information such as your name, business email address, phone number, and details regarding your spirits or wine brand. We use this information solely to communicate with you and perform our professional obligations.
Automated Collection
As you navigate our site, we may use automated data collection technologies like cookies and web beacons to collect certain information about your equipment, browsing actions, and patterns. This includes details of your visits to our website, such as traffic data, location data, and the resources that you access and use on the website.
2. How We Use Your Data
- At unWINEd Consulting, we use the information we collect primarily to deliver our senior-level marketing strategy and fractional CMO services. This includes analyzing your brand's market position to provide high-impact, research-backed insights that move your product through the three-tier system and improve your overall P&L performance.
- We also use your data to communicate professionally regarding our boutique consulting engagements, share relevant industry insights from our senior team, and improve our outreach to wine and spirits brands. We do not sell your data to third parties, and we only use reputable service providers to support our operations.
3. Cookies & Tracking
unWINEd Consulting uses cookies and similar tracking technologies to analyze site performance, enhance your browsing experience, and measure the effectiveness of our marketing leadership insights. These small data files are stored on your device and help us understand which boutique strategies resonate most with our spirits and wine industry visitors. We utilize both first-party and third-party cookies for analytics and essential site functionality. You can manage your preferences or opt-out of non-essential tracking at any time via our persistent cookie banner. Note that disabling certain cookies may impact the professional functionality and layout of our site.
Third-Party Tools Disclaimer: We leverage industry-standard analytics tools including Google Analytics and Meta Pixels to optimize our service delivery. These tools collect anonymized data about your navigation patterns to help us maintain a senior-level consulting experience. Opt-in is required for these tracking features to activate on your initial visit.
Privacy Policy
Effective Date: October 26, 2023
1. Introduction
Your Rights & Security
At unWINEd Consulting, we value your privacy as much as we value a well-aged vintage. This policy explains how we handle your information with the directness and transparency you expect from a senior-level partner. We operate within the United States and primarily serve US-based clients and visitors.
As a Nashville-based firm, we respect your rights under US law to access, correct, or request deletion of your data. We maintain strict internal protocols for data retention, ensuring your brand information remains confidential and is only kept for the duration of our commercial collaboration.
2. Information We Collect
We collect information you provide directly, such as your name, email, and brand details when you book an audit. We also automatically collect technical data like IP addresses and browsing behavior via standard third-party analytics tools to understand how our insights are consumed.
3. How We Use Data
Your data is used to deliver our marketing consulting services, communicate about your brand strategy, and occasionally share high-level industry insights. We do not sell your personal information to third parties; its sole purpose is to refine our professional engagement with you.
4. Cookies & Tracking
We use cookies to improve your site experience. Our cookie banner allows you to opt-in to non-essential tracking. If you prefer not to be tracked, you can adjust your browser settings or decline cookies via the banner, though some site features may lose their full functionality.
5. Data Sharing & Security
We share data with trusted third-party service providers (like email platforms or hosting services) only as necessary to run our business. While we employ professional-grade security measures to protect your information, no digital system is entirely infallible. We retain data only as long as required for our consulting relationship or by law.