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Brand & commercial strategy for wine brands.
Wine shelves are oversaturated and cutthroat. Landing a wholesale slot is tough; keeping it is harder. I help producers and importers build identity and trade value that secure placements and drive actual pull-through.
Trade Marketing for Vintners
Identity & Terroir
Compelling narratives and labels that pop in a crowded aisle.
Wholesale Growth
Programmatic support for glass and retail lists.
Three-Tier Connectivity
Sales toolkits and incentives that motivate reps.
Lifecycle Analysis
FOB, margins, and volume modeling.
As featured in BeverageDaily · Forbes · Food & Beverage Outlook · NashToday
“Trisha Cancilla's grasp of the three-tier system is unparalleled. She understands that a wine needs more than just a high score to move—it needs a commercial heartbeat.”
“Trisha Cancilla's approach to brand DNA is one of the most comprehensive strategies I've seen in the three-tier space.” — Margareth Henriquez, former President, Champagne Krug.
A handful of brands at a time, on purpose.
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