Brand & commercial strategy for RTD brands.

The RTD aisle is a retail battlefield. Rapid trends and endless choices make shelf velocity harder than ever to sustain. I create the innovation roadmap and portfolio strategy that grabs attention and secures rebuys.

Cans in a fridge or clean lifestyle shot._Bright, modern, minimal background so the cans p

MODERN RTD STRATEGY

Marketing Services for RTDs

Innovation & Identity

Flavor roadmaps and can designs that pop in a crowded cooler.

Volume Drivers

Trial-driving sampling and cold-box retail POS.

Velocity Management

Sales toolkits to prove pull-through and win space.

Portfolio Strategy

Pack-price mix and SKU expansion.

Retail Velocity Audit $2,500 (credited) → RTD Roadmap $7,500/$15K/$25K → Fractional CMO from $4,000/mo.

Book a Velocity Audit

As featured in BevNet Daily

“Trisha Cancilla's grasp on RTD velocity is unmatched. She understands the intersection of consumer trends and retail reality better than anyone. This approach drives true growth.”

— RTD Category Director

Limited RTD client spots — 1 open.

Let’s build an RTD brand that owns the cold-box.

Book a Velocity Audit