BRAND & COMMERCIAL STRATEGY FOR RTD AND NON-ALCOHOLIC BRANDS.
The RTD aisle is a retail battlefield. Rapid trends and endless choices make shelf velocity harder than ever to sustain. I create the innovation roadmap and portfolio strategy that grabs attention and secures rebuys.
MODERN RTD STRATEGY
Marketing Services for RTDs
Innovation & Identity
Flavor roadmaps and can designs that pop in a crowded cooler.
Volume Drivers
Trial-driving sampling and cold-box retail POS.
Velocity Management
Sales toolkits to prove pull-through and win space.
Portfolio Strategy
Pack-price mix and SKU expansion.
Non-Alcoholic & Better-for-You
Coconut water, NA sparkling, functional cans: same cooler, same buyers, same distributor math. If you move through beverage wholesale or big-box chains, you are in scope. I built and ran a distributor's non-alcoholic division; I know what the category manager asks before the pitch meeting.
As featured in BeverageDaily · Forbes · Food & Beverage Outlook · NashToday
“Trisha Cancilla's approach to brand DNA is one of the most comprehensive strategies I've seen in the three-tier space.”
— Margareth Henriquez, former President, Champagne Krug.
A handful of brands at a time, on purpose.