Services Built For Every Tier
The right strategy changes everything. unWINEd Consulting works with wine and spirits brands, trade accounts, and the people who move product between them — delivering marketing strategy that's built for how this industry actually operates.
Wine, Beer, Spirits & RTD Marketing Services
You don't need more marketing. You need the right strategy.
Whether you're a supplier breaking into a new market, a distributor building a more intentional portfolio, or a trade account ready to own your niche — the path forward starts with clarity. I bring senior-level marketing expertise and deep industry fluency to help brands at every tier cut through the noise and grow with intention.
- Brand audits and competitive positioning
- Market entry and expansion strategy
- Content strategy and consumer-facing storytelling
- Ongoing strategic advisory for teams who need an experienced outside perspective
- Short-term project engagements and long-term retainer partnerships available
Supplier Brand Strategy
Your liquid is exceptional. Your story should work just as hard.
Getting on shelf is one thing. Staying there, earning distributor focus, and building a brand people seek out by name — that's a different challenge entirely. I work with wine and spirits producers and importers to build the positioning, messaging, and market strategy that turns a great product into a brand buyers remember and reps actually want to sell.
What this looks like
- Brand positioning and messaging architecture
- Go-to-market strategy for new SKUs and market expansion
- Distributor sell-in materials and pitch coaching
- Consumer-facing storytelling — website, social, and brand voice
- Fractional CMO support for brands ready to scale
What you get
A brand story your distributor reps actually want to tell
Messaging that survives the three-tier journey intact
A social presence that builds equity between sell cycles
Ad strategy that reaches the right buyer at the right moment
Clarity on exactly where your brand stands — and where to take it
Trade Beverage Program Development
Your beverage program is part of your brand. Most guests just don't know it yet.
The best programs aren't just well-curated — they have a point of view. They reflect the concept, train the staff to sell with confidence, and give guests a reason to come back and bring someone new. I help independent restaurants, wine bars, and specialty retailers build beverage programs that are intentional, distinctive, and genuinely good for business.
- Beverage identity and brand alignment
- Menu strategy, development, and seasonal refresh
- Staff training built around storytelling, not just memorization
- Social content direction for your beverage program
- Ongoing advisory for operators who want a strategic partner, not just a consultant
What you get
A beverage program with a genuine point of view
An online presence that drives traffic and reservations
In-venue experiences guests remember and return for
Social content that builds your audience authentically
Staff who can sell your program with confidence
Distributor marketing strategy for wholesalers & DI
You move the product. Let's make sure the marketing moves with it.
The distributors that grow are the ones who invest in the tools and strategy that help their suppliers win and their trade accounts sell. I build the marketing infrastructure that makes your portfolio impossible to ignore.
What this looks like
- Social media strategy — content that positions your portfolio and builds trade relationships
- Trade marketing tool development — sell sheets, POS, and account-facing presentations
- ​Supplier marketing tools development — custom resources so your brands show up consistently
What you get
Reps armed with everything they need to close accounts
A social presence that builds trade credibility
Supplier brands that show up compellingly at every account
Marketing tools built for how reps actually sell
A portfolio that's easier to represent, easier to buy
The Process
Simple by design. Strategic by nature.
01
02
03
Start with a conversation
Build the strategy
Deliver and execute
Every engagement begins with a free intro call. No pitch, no pressure — just an honest conversation about where you are, where you want to be, and whether we're the right fit.
Once we're aligned, I dig in. That means understanding your brand, your market, your competitors, and your goals before a single recommendation is made.
You get a clear, actionable strategy — and the support to execute it. Whether that's a defined project or ongoing advisory, everything is built around what your business actually needs.
For Suppliers
Brand DNA Audit - Complimentary Snapshot
I take a close look at your brand's current positioning, messaging, and marketing presence and give you a written assessment of where your brand stands, where it's falling short, and the one thing you should fix first. It's a condensed version of the full Brand DNA Audit — and it's yours, no strings attached.
Not Sure Where to Start?
Every engagement starts with something free.
Because the best client relationships begin with trust, not a sales pitch. Here's what I offer each tier before any commitment is made.
For Trade
Website Audit - Complimentary First Look
I review your current website through the lens of your beverage program — how it's positioned, how it's presented, and whether it's doing any real work for your business. You'll get a written assessment of what's working, what's missing, and the single most important first step to making your website a genuine driver of traffic, reservations, and revenue.
For Distributors
Social Media Assessment - Complimentary Snapshot
I review your current social media presence — platforms, content, consistency, and how your portfolio comes across to trade accounts and suppliers — and give you a written snapshot of where you stand, what's missing, and where a focused social media strategy would have the biggest immediate impact for your business.