SERVICES
A marketing department-on-demand for your brand.
Start low-risk, grow into a full brand foundation, and keep me on as your fractional CMO — research-validated, tied to your P&L.
STAGE 1 — Brand DNA Audit
$2,500 · credited toward the Foundation
A research-informed diagnosis of what's keeping your brand from winning distribution and the shelf.
- buyer & trade analysis
- brand-health scorecard
- competitive & whitespace review
- pricing and route-to-market audit
- ranked opportunities & roadmap
Credited toward the Foundation within 30 days.
(Free first step: the complimentary Snapshot.)
Stage 2 - Brand Foundation
Foundation
$7,500
Positioning, plan, and a comprehensive 90-day execution roadmap to ground your brand strategy.
Foundation + Brand
$15,000
Adds full Brand DNA/Brand Book, consumer & concept testing, and a 12-month activation calendar.
Foundation Complete
$25,000
Adds packaging/rebrand direction, deeper research, and a multi-year commercial growth roadmap.
Your $2,500 audit is credited toward any tier.
I lead the function, direct the team, and report results to the boardroom — execution by your team or contractors I direct, billed at cost. 3-month minimum.
STAGE 3 — Fractional CMO
(from $4,000/month · your leadership; production billed at cost)
Pricing Tiers
- Advisory $4,000/mo (~½ day/wk)
- Growth $6,000/mo (~1 day/wk)
- Full $8,000/mo (~1.5 days/wk)
- Executive $12,000/mo (~2–2.5 days/wk)
The Value
Managed Execution add-on — vetted contractors billed at cost + 15–20%
A full-time senior beverage leader runs $250K–$350K+ all-in before a team
Director-level leadership without the executive overhead of a full-time hire
Direct reporting to the boardroom with data-backed marketing results
Vetted contractor network managed on your behalf at original cost
Limited availability — I take on only a few brands at a time, so each gets my full attention. 2 spots open now.