The path
1 / Brand DNA Audit
$2,500
one-time, credited toward the Foundation
Two weeks. Who is buying today versus who should be, where the brand loses the trade and the shelf, and a ranked plan.
2 / Brand Foundation
from $7,500
one-time project
The plan, built. Positioning the trade can't ignore, the activation calendar, and a roadmap you can run.
3 / Fractional CMO
from $4,000
per month
I lead; either your team executes or mine does.
The Foundation builds the plan. The retainer is me running it with you. Most brands go Audit, then Foundation, then Growth.
Guarantee: if the Brand DNA Audit doesn't reveal growth you hadn't already seen, tell me within 7 days of the readout and you pay nothing.
Step 2: Brand Foundation, one-time project
Foundation
$7,500
Audit-to-plan, positioning for the trade and the shelf, and a 90-day roadmap.
Foundation + Brand
$15,000
Everything in Foundation, plus the full Brand DNA and Brand Book, consumer and concept testing, and a 12-month activation calendar across DTC and trade.
Foundation Complete
$25,000
Everything in Foundation + Brand, plus packaging and rebrand direction, deeper research, and a multi-year commercial roadmap.
Larger portfolios are quoted after the Audit. The Audit fee comes off whichever size you choose.
Step 3: Fractional CMO, monthly retainer
Same plan at every level. The difference is how much of it I run.
Three-month start, then month to month. Your Foundation fee is credited against your first quarter, up to the value of that quarter. A full-time senior beverage marketing leader runs $250K to $350K a year before a team.
$4,000 per month
Advisory
About half a day a week. Strategy and oversight; your team executes.
$6,000 per month
Growth
About a day a week. I actively manage activations, trade programs and content.
$8,000 per month
Full
About a day and a half a week. Your marketing department, on demand.
from $10,000 per month
Executive
Custom. Full commercial leadership, trade, and P&L accountability.
HOW THE MONEY WORKS
Credited forward
The Audit fee comes off the Foundation. The Foundation fee is credited against your first quarter of retainer, up to the value of that quarter.
You own everything
Research, plan, brand assets, calendars. If we stop, it all stays with you.
Four numbers every month
Distribution points, velocity, trade placements, margin.